Brand Colors

Primary Palette

#DA22FF

#A850FE

#767DFD

#44ABFB

#12D8FA

#24282B

#FFFFFF

#F4F4F4

Secondary Palette

#FFC93B

#08FFAF

#FA2275

#FFC93B → #FAE42A

#08FFAF → 8DFC5D

#FA2275 → #FF6928

Typography

Primary Typeface

Secondary Typeface

Animated Mesh

Using [#24282B] as a base with organically animated orbs morphing with a [#DA22FF → #12D8FA] gradient map to dynamically create intriguing background movement.

Static Mesh

Designed to be free-form and dynamic. Group similar colors and create smooth transitions from one area to the next.

Use solid white copy or graphics on top so they stand out.

Logo Marks

Construction

Spacing

Variations

Iconography

Photography

Full-color photography with no overlay.

Using [#24282B to #FFFFFF] gradient map to ensure a consistent greyscale style across all photos.

Dark overlay to allow white or gradient copy/logos to be placed on top.

Layers:

  1. Solid Color: #24282B
  2. Blending Mode: Normal, Transparency: 90%
    Gradient Map: #24282B to #FFFFFF
  3. Photo

Gradient overlay to allow white copy/logos to be placed on top.

Layers:

  1. Gradient: #DA22FF to #12D8FA
    Blending Mode: Normal, Transparency: 90%
  2. Gradient Map: #24282B to #FFFFFF
  3. Photo