Primary Colors
Primary color system for overall brand and logo.
Deep Purple
PANTONE 276 C
Web: #270D35
RGB: 39, 13, 53
CMYK: 83, 93, 44, 60
Fire Orange
PANTONE 2018 C
Web: #FF7500
RGB: 255, 117, 0
CMYK: 0, 58, 100, 0
Passion Pink
PANTONE 214 C
Web: #CE0F69
RGB: 206, 15, 105
CMYK: 1, 100, 14, 3
Fire Gradient
Fire Orange to Passion Pink
Secondary Colors
Complimentary options for cooler and hotter visual cues.
Ice Blue
Web: #17EAD9
RGB: 23, 234, 217
CMYK: 58, 0, 27, 0
Wet Blue
Web: #6078EA
RGB: 96, 120, 234
CMYK: 68, 56, 0, 0
Ice Gradient
Ice Blue to
Wet Blue
Passion Red
Web: #F00B51
RGB: 240, 11, 81
CMYK: 0, 100, 59, 0
Passion Purple
Web: #89006D
RGB: 137, 0, 109
CMYK: 51, 100, 24, 9
Passion Gradient
Passion Red to
Passion Purple
Tertiary Colors
For additional UI elements (ie. charts, graphs, critical action and alerts).
Bright Green
Web: #42E695
RGB: 66, 230, 149
CMYK: 59, 0, 61, 0
Neutral Green
Web: #3BB2B8
RGB: 59, 178, 184
CMYK: 70, 7, 30, 0
Green Gradient
Bright Green to
Neutral Green
Medium Yellow
Web: #FFA62E
RGB: 255, 166, 46
CMYK: 0, 41, 91, 0
Deep Orange
Web: #EA4D2C
RGB: 234, 77, 44
CMYK: 2, 85, 95, 0
Orange Gradient
Medium Yellow to
Deep Orange
Typography
A custom typeface was created based off of the Caliente wordmark design.
